I am very proud of the courage and re silience demonstra ted by our leadership team a s we actively dealt
with a range of external even ts, whilst at the same t ime putting in place t he foundations of our ne w
strategy. This testing per iod has placed us in a posit ion to flex the operati ons of the business and allo wed
me to deeply understand the leve rs we have and wherewe need t o strengthen our cap ability.
Whilst the fundamentals of our bu siness remain incredibl y strong, we have to con tinue to innovate and
iterate like all modern compani es in an increasingly techno logically driven world . We spent a lot of time
considering our key strateg ic questions, and now ha ve real clarity on our f uture direction, ou r growth
ambitions and the tactics t o achieve them. I believe th at good strategy is a bout making clear choice s,
and that we have made significant s trides in detailing our p ath forward andare n ow well underway in
executing the vision.
We are a global Fintech company compe ting in anenormous marke t where we have a distinc t and unique
position that will scale signi ficantly with mark eting and sales invest ment.
During the year, we saw net operatin g income pass the signifi cant $100million milest one, with a large
portion of that revenue bei ng derived offsho re. Thismilestone is a ke y point in setting a bas eline for our
growth objective.
ACCELERATE STRATEGY
At the AGM in August 2015, I presente d the Company’s Acceler ate Strategy and ou r goal to double FY16
revenue to $200million by FY 19. The Accelerate S trategy is based ar ound three pillars of incre asing
penetration in the Austr alian market, leveraging ou r global footprint out side Australia and tar geting
adjacent products. To deliver on this s trategy, 2017 will be focus ed around strength ening our core
customer proposition and bui lding an even more scalable and a gile digital platfo rm. As we outlined at
the AGM, we will be making addition al investment, and 2017 will se e selected cost exp ansion to support
the strategy, and flatter ov erall profit, before we se e the benefitsof the inv estment paying of f towards
theend of the year and then into 2018 a nd beyond.
A NEW BRAND
Most significantly, during the ye ar, OzForex Group made its fir st step in its global reb randing away from
its geographically specific na ming standard to becomi ng a single global brand and doma in – OFX
(www.ofx.com). This initial st ep occurred in Decembe r with the launch of the OF X brand and totally new
public website in Australia. T he benefits of this chan ge will be seen in marketin g efficiencies and in
stronger brand recognition across our international operations.
We will invest in our brand by broadening o ur marketing channels be yond search marketin g to include
marketing in social media, telev ision, print and other ch annels. Our adverti sing will be highly targete d
using our data platform to en sure that we achieve grea ter awareness, consi deration and conversi on.
Our customers have always endo rsed our services, a nd we consistently ach ieve net promoter score s
above 65%; this drives great wo rd of mouth referral s. The opportuni ty to spread the word mo re widely
and increase awareness of our ser vices is one we must har ness.
24/7
Since January, we have been deliveri ng 24/7 service to our cu stomers using our ‘fo llow the sun’ service
model, enabling our customers to t ransact at a time tha t suits them and have ac cess to our customer
service team for help when the y need it. This is a clear exampl e of harnessing laten t opportunit y within our
business. We have identified a num ber of other areas to leve rage our existing sca le and operational rea ch.
PEOPLE AND CULTURE
During the year, we moved our Sydney head quarters to a more mo dern working environm ent. We also
used this move to re-articu late our beliefs and beha vioural norms. Achievi ng our growth plans will
require a strong perform ance-oriented cult ure, where diversit y and inclusion are harnes sed to achieve
great results. Iam very keen t o foster an environment w here everyone in our te am feels empowered to
take initiative and challenge ou tdated conventio ns forabetter outc ome.
The OFX team grew globally to more t han 270 by year end, and we ex pect that the grow th will be similar
in the 2017, year with particular empha sis inthe technology and pr oduct teams.
PRODUCT DEVELOPMENT
OFX has a proprietary tech nology platform t hat has been built over se veral years. There is a sig nificant
amount of intellectual proper ty in our soft ware, and we will continue to i nvest in the scalabilit y of our
platform and the way we devel op and deploy our code to suppo rt our growth.
As OFX’s platform conti nues to evolve, we are ver y focused on accelerat ing the pace of deliver y and,
to achieve that, we will move our syste ms to a cloud-based enviro nment using Amazon Web Ser vices
during 2017. Craige Pendleton-Browne, ou r new Chief Technology Offic er has taken over the leade rship
of our product teams and integra ted them with the tech nology teams. This appr oach is already seeing an
increase in the number of featur es we are able to launch per rele ase and a tighter linkage be tween our
business and technicalteams.
During 2016, we delivered a new tran sactional mobile app, enab ling our customers to mak e international
payments wherever they are and w henever they want. Ther e have been more than 55,00 0 downloads of
the app since it was launched in Augus t, with one in 10 transact ions now being undert aken on a mobile
device. I expect this propor tion will continue to gr ow.
BANKING PARTNERS AND BREADTH OF CURRENCIES
Our banking partners are an int egral part of our busin ess model. We were delight ed to add to the streng th
of our banking relationships dur ing the year with the a ddition of another t wo key global banking par tners
supporting our growth, p articularly in imp ortant markets i n New Zealand, India and some N ordic countries.
During the year, we increased the numbe r of countries that w e paid to almost 200, using th e
880 currency pairs available to u s.
PROFITABLE GROWTH
OFX is well positioned to addre ss the vast oppor tunity in the inter national payment s market. There
remains significant growth in current and new geographies.
Our strategic prioriti es are to:
Continue penetration in our primary market ofAu stralia and New Zealand t hrough efficient onli ne
engagement and building of brand awar eness through divers ified marketing chan nels in social media,
online, mobile andtelevision;
Place clear emphasis on international expansion, wit h particular focus o n NorthAmerica;
Continue evolution of the technology platform a nd move to an AWS cloud-based env ironment to
enable rapid innovation and caden ce in delivery of feat ures;
Continue development of our customer service model t hrough product innova tion;
Further embed ourselves in ecosystems with gl obal brands.
We have made a substantial star t on our Accelerate jou rney and have the financia l resources and
balance sheet to internally supp ort the investme nt in our organic growth .
OUTLOOK
We are well on our way to the goal we set ours elves of delivering $20 0million in revenue by2019.
We have bolstered our leadership, b egun our move to a single global br and under OFX, develop ed a
clear marketing strateg y and are increasing the spee d of innovation throug h a cloud-based technical
environment and an empowered globalteam.
We are confident and excited about o ur future. Thank you fo r your ongoing support.
CEO’S LETTER
Dear shareholder
I am delighted to be presenting my first annual report as Managing Director and CEO of the OzForex
Group. We have had a turbulent year, with a number of challenges thrown our way.
RICHARD KIMBER
MANAGING DIRECTOR AND CEO
CEO’S LETTER Dear shareholder I am delighted to be presenting my first annual report as Managing Director and CEO of the OzForex Group. We have had a turbulent year, with a number of challenges thrown our way. I am very proud of the courage and resilience demonstrated by our leadership team as we actively dealt with a range of external events, whilst at the same time putting in place the foundations of our new strategy. This testing period has placed us in a position to flex the operations of the business and allowed me to deeply understand the levers we have and where we need to strengthen our capability. Whilst the fundamentals of our business remain incredibly strong, we have to continue to innovate and iterate like all modern companies in an increasingly technologically driven world. We spent a lot of time considering our key strategic questions, and now have real clarity on our future direction, our growth ambitions and the tactics to achieve them. I believe that good strategy is about making clear choices, and that we have made significant strides in detailing our path forward and are now well underway in executing the vision. We are a global Fintech company competing in an enormous market where we have a distinct and unique position that will scale significantly with marketing and sales investment. RICHARD KIMBER MANAGING DIRECTOR AND CEO During the year, we saw net operating income pass the significant $100million milestone, with a large portion of that revenue being derived offshore. This milestone is a key point in setting a baseline for our growth objective. ACCELERATE STRATEGY At the AGM in August 2015, I presented the Company’s Accelerate Strategy and our goal to double FY16 revenue to $200million by FY19. The Accelerate Strategy is based around three pillars of increasing penetration in the Australian market, leveraging our global footprint outside Australia and targeting adjacent products. To deliver on this strategy, 2017 will be focused around strengthening our core customer proposition and building an even more scalable and agile digital platform. As we outlined at the AGM, we will be making additional investment, and 2017 will see selected cost expansion to support the strategy, and flatter overall profit, before we see the benefits of the investment paying off towards the end of the year and then into 2018 and beyond. A NEW BRAND Most significantly, during the year, OzForex Group made its first step in its global rebranding away from its geographically specific naming standard to becoming a single global brand and domain – OFX (www.ofx.com). This initial step occurred in December with the launch of the OFX brand and totally new public website in Australia. The benefits of this change will be seen in marketing efficiencies and in stronger brand recognition across our international operations. We will invest in our brand by broadening our marketing channels beyond search marketing to include marketing in social media, television, print and other channels. Our advertising will be highly targeted using our data platform to ensure that we achieve greater awareness, consideration and conversion. Our customers have always endorsed our services, and we consistently achieve net promoter scores above 65%; this drives great word of mouth referrals. The opportunity to spread the word more widely and increase awareness of our services is one we must harness. 24/7 Since January, we have been delivering 24/7 service to our customers using our ‘follow the sun’ service model, enabling our customers to transact at a time that suits them and have access to our customer service team for help when they need it. This is a clear example of harnessing latent opportunity within our business. We have identified a number of other areas to leverage our existing scale and operational reach. PEOPLE AND CULTURE During the year, we moved our Sydney headquarters to a more modern working environment. We also used this move to re‑articulate our beliefs and behavioural norms. Achieving our growth plans will require a strong performance-oriented culture, where diversity and inclusion are harnessed to achieve great results. I am very keen to foster an environment where everyone in our team feels empowered to take initiative and challenge outdated conventions for a better outcome. The OFX team grew globally to more than 270 by year end, and we expect that the growth will be similar in the 2017, year with particular emphasis in the technology and product teams. PRODUCT DEVELOPMENT OFX has a proprietary technology platform that has been built over several years. There is a significant amount of intellectual property in our software, and we will continue to invest in the scalability of our platform and the way we develop and deploy our code to support our growth. As OFX’s platform continues to evolve, we are very focused on accelerating the pace of delivery and, to achieve that, we will move our systems to a cloud-based environment using Amazon Web Services during 2017. Craige Pendleton-Browne, our new Chief Technology Officer has taken over the leadership of our product teams and integrated them with the technology teams. This approach is already seeing an increase in the number of features we are able to launch per release and a tighter linkage between our business and technical teams. During 2016, we delivered a new transactional mobile app, enabling our customers to make international payments wherever they are and whenever they want. There have been more than 55,000 downloads of the app since it was launched in August, with one in 10 transactions now being undertaken on a mobile device. I expect this proportion will continue to grow. BANKING PARTNERS AND BREADTH OF CURRENCIES Our banking partners are an integral part of our business model. We were delighted to add to the strength of our banking relationships during the year with the addition of another two key global banking partners supporting our growth, particularly in important markets in New Zealand, India and some Nordic countries. During the year, we increased the number of countries that we paid to almost 200, using the 880 currency pairs available to us. PROFITABLE GROWTH OFX is well positioned to address the vast opportunity in the international payments market. There remains significant growth in current and new geographies. Our strategic priorities are to: •  Continue penetration in our primary market of Australia and New Zealand through efficient online engagement and building of brand awareness through diversified marketing channels in social media, online, mobile and television; •  Place clear emphasis on international expansion, with particular focus on North America; •  Continue evolution of the technology platform and move to an AWS cloud-based environment to enable rapid innovation and cadence in delivery of features; •  Continue development of our customer service model through product innovation; •  Further embed ourselves in ecosystems with global brands. We have made a substantial start on our Accelerate journey and have the financial resources and balance sheet to internally support the investment in our organic growth. OUTLOOK We are well on our way to the goal we set ourselves of delivering $200million in revenue by 2019. We have bolstered our leadership, begun our move to a single global brand under OFX, developed a clear marketing strategy and are increasing the speed of innovation through a cloud-based technical environment and an empowered global team. We are confident and excited about our future. Thank you for your ongoing support.