OUR STRATEGY
In August 2015, we announced that we would double
revenue within the next three years.
In order to deliver our vision and achieve this goal, we have
implemented the Accelerate Strategy, which has three
core enablers at its heart:
Brand and Marketing, Technology and People.
BRAND AND MARKETING
We’re moving from seven independent brands to a
single global brand, OFX. We have already launched
OFX in Australia and are rolling the brand out globally.
•
Brand differentiation – stand out versus our competitors
•
Efficiency – team productivity, and ability to diversify media
•
More identifiable to customers moving markets
TECH STORY
We’re a disruptor in the Financial Services industry – the original Australian Fintech. We continue to successfully
merge the finance and technology world to drive innovation, which is fundamental to deliver on customer
expectations, and continue to disrupt.
VELOCITY OF
FEATURES DELIVERED
number of features delivered
Q1
Q2
Q3
FY15
Q4
Q1
Q2
Q3
FY16
Q4
Q1
Q2
Q3
Q4
FY17
Technology and people are the key enablers for our business. Over the last six months, we have brought product
and technology together with dedicated product teams, and implemented a technology restructure to ensure that
we remain agile and deliver successfully on our vision.
Our key technology investments involve moving production and product development to Amazon Web Services,
enabling better business decisions through big data, exploiting global cloud-based phone and call centre solutions
and investments in our new websites.
OUR VALUES
OUR PEOPLE
The People and Culture team helps to ensure that our more than 270 employees achieve their best self. New office
space in Sydney, Toronto and Auckland has seen a dramatic increase in enjoyment and productivity, together
with being a very attractive element of our overall employee value proposition. People and Culture initiatives such
as Elevate, which focuses on wellness and overall OFX experience; the Good Vibes Committee, which delivers
fun social occasions; and training, reward and recognition programs linked closely to our values ensure that OFX
continues to attract and retain the highest calibre of employees. A large element of the OFX culture continues to
be driven by diversity of gender (over 40% of our business is supported by women) and nationality (47 different
nationalities ensure innovative thinking and customer empathy) alongside the values shared by everyone at OFX.